More than 15 million people and businesses around the world use MailChimp’s marketing tools to ...
When you want to get your message across, email marketing software platforms are an effective way to go.
Over time, businesses collect long lists of customers’ emails and email marketing software platforms are useful tools to organise these and help you reach the right target audience. One of the great benefits of email marketing is that you can specifically target subsets of a larger user group which is particularly useful in connection with a special offer directed at a particular user group. A direct email marketing campaign can also help you acquire new customers, increase customer engagement or share promotional materials.
What’s more, you can enhance the capabilities of an email marketing application by integrating a Customer Relationship Management system or data analytics software to help you target your users even more effectively.